New York, NY, 8 Jan, 2014 – IMG Artists, the global leader in the performing arts and lifestyle events management, announced today that the Company’s production of the “Largest Firework Display” has been officially verified as a Guinness World Record®. The rigorous confirmation process included a tour of all 400 firing locations.
Barrett Wissman, Principal and Co-Chairman of IMG Artists, said, “We are deeply honored to receive official recognition from the hard-working and spirited team at Guinness World Records®. IMG Artists was honored to work with the Government of Dubai and our production partner Fireworks by Grucci to achieve this spectacular World Record and commemorate Dubai’s memorable year.”
The six-minute show featured 479,651 individual fireworks controlled by 170 skilled pyro technicians and over 60 computer control systems ensuring split-second accuracy across the whole of The Palm Jumeirah and the Islands of The World, occupying 95km of seafront. The show surpassed the previous record of 77,282 fireworks set by Kuwait in 2012 within the first minute, with shells being fired at a rate of approximately 80,000 per minute and 1,332 fireworks per second.
A video highlight of the event can be viewed by visiting http://www.youtube.com/watch?v=T-MUWJWqOv0.
IMG Artists is the global leader of performing arts management. For thirty years, the company has set the standard for excellence across the artist management, touring, events, festivals and cultural consulting fields. IMGA’s 150 dedicated specialists in twelve offices across three continents offer unparalleled international reach and depth of experience to the company’s artists, clients and partners. With the launch of the SAGE joint venture with China Arts and Entertainment group, new venue management and technology initiatives designed to support and enhance the core business, IMGA remains the vanguard of the industry.
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